Why Your Business Should Have a Blog

Businesses are operating, especially now, in an ever-changing landscape of technology and consumer demands. So you might be stuck as a business owner navigating these changes and uncertain if blogging is the right way to start putting your content out there?  

You also might think that your highly sophisticated website is establishing that presence and helping to deliver your marketing and branding strategy, but you must dig deeper as a business owner.  

You can build brand awareness while providing relevant and valuable content to your audience through consistent blogging. Plus, blogging is the most inexpensive way for small businesses to drive traffic to their site and attract more customers.  

Here are six tips to help you see why you need a blog, and that it is imperative that you start drafting posts right away. If you are struggling and need help or guidance, you can always schedule a collaboration call here to see if The Virtual Deal can help draft your monthly blogs for your website and newsletters

Traffic

As with most things on social media, if you consistently post blogs you will gain followers, likes and leads.  Businesses with blogs receive 55% more website traffic than those that don’t (according to Hubspot). 
Tip:  Post your blog on your website and including a landing page to grab an email address.  Ask them to join your Facebook group or sign-up for your newsletter this way!

Social Proof
A well-written blog that is updated consistently shows your followers that you are an expert in your field and that you want to use your industry expertise to help solve their problems. 
Tip:  If you turn your blog into an article, remember to post Articles on LinkedIn on the appropriate date and time.

Leads
Businesses that use blogs receive 67% more leads than those that do not (Hubspot).  B2B marketers will plant lead magnets in blog posts in the early stages of the sales funnel to gauge interest.  Once you have hooked your reader, offer a special deal or something useful to download that can help move them down your funnel. 
Tip:  A lead magnet can be a simple coupon and asking for their email address.  Your properly setup automations will add the email to your subscriber list and automatically send the coupon to your new lead. 

Social Media
Blogs boost your social media presence.  Add a post or story update announcing that you dropped a new blog post and providing the link is a great way to reconnect with your audience. 
Tip:  Use Linktree - keep all your links in the same spot

Voice
Blogs can help you bring a story to your brand by sharing on a more personal level your company’s personality, values and goals. 
Tip:  Provide opportunities for employees to share and provide content by offering them a voice as a guest blog writer, or a staff Spotlight!

 Low-cost
Blogs are an easy and effective way to market; their only cost is time. 
Tip:  Low on time, hire a company like The Virtual Deal to help with your newsletter and copywriting needs!