Why Is Email Marketing Effective For Small Businesses?
Email marketing is an effective tool for small businesses. Email marketing will help you connect with your audience in a personalized way. As a result, it creates more awareness for your brand, expands your customer base, builds customer trust and loyalty, showcases your industry expertise, and, ultimately, grows your revenue.
Marketing is result-driven, and the fact that email marketing doesn’t generate results is a misconception. Over the last ten years, research suggests that email marketing has the best ROI of all marketing channels.
Here are some benefits to using email marketing for your business:
Mega ROI: Email marketing offers a reliable and cost-effective means of communication between brands and customers. Marketers who connect with their prospects and customers in a highly targeted way will successfully deliver ROI and revenue back to the business.
Improve Customer Retention: Utilizing email marketing, you will build stronger customer relationships through consistent engagement.
Email also allows you to personalize content for the audience. By marketing this way, you reach customers where they go all day: their inbox.
Establish Authority: Becoming an expert in your niche is a goal most business owners strive for. The reason is simple, if you are an expert in your nice, customers will go to you for solutions to their problems. Establish yourself as an authority and send high-quality and informative content that your audience will find useful.
Grow Your Brand: A great email marketing strategy will grow your brand. With email marketing, you will have a direct line to your customer’s inboxes. Send relevant and well-curated emails, so your business can stand apart as a clearly identifiable brand.
Learn What Works: We seem to be a data-driven society, and many clients want data and results. Email marketing allows you options to find out what does and doesn't work, by tracking different metrics. Your reports will allow you to track email open rates, click-through rates, and so on to provide to your client so they feel they are getting a significant return on their investment.
Different Types of Email Marketing
Email newsletter: The most popular type of marketing email. I love a good newsletter, but honestly when I receive them daily or multiple times a day I unsubscribe immediately. Sending periodic email newsletters allows you to keep in regular contact with your subscribers. They subscribed for a reason, entertain them while providing value! If you would like to sign up for my newsletter where I share remote work tips and tricks, as well as virtual assistant spotlights and business owner spotlights please sign up here <insert link>
Promotional emails: Marketers that are using email marketing for e-commerce can use promo emails to release special offers, discounts and coupons to entice subscribers to purchase your products or services!
Transactional emails: Utilizing email makes it easy to send transactional emails, such as appointment notifications, e-receipts, and more.
Drip campaigns: Set up your automations now! Drip emails are automated messages that you send subscribers on a specific schedule after they take a certain action. Using drip campaigns allows you to communicate effectively and efficiently, but most importantly, consistantly.