What I do:

  • Manage multi-platform content (LinkedIn, Instagram, Facebook, BlueSky)

  • Lead campaign strategy for international conferences and events

  • Build branded toolkits, speaker spotlights, and engagement materials

  • Write and edit newsletters, web copy, and social content aligned with membership goals

  • Create posts that highlight scientific impact, drive registrations, and strengthen community visibility

Impact:

  • 27,457 impressions across campaign posts

  • 3.5% average engagement rate (surpassing LinkedIn’s 2% benchmark)

  • 677 reactions | 17 comments | 13 reposts

  • Increased event visibility and improved membership-focused storytelling