What I Do:

• Manage multi-platform content across LinkedIn, Instagram, Facebook, and BlueSky

• Lead campaign strategy for a global scientific event (2,000–4,000 attendees)

• Create visual storytelling, speaker features, and registration-driving content

• Develop newsletters, website copy, and social posts aligned to tone and event goals

• Produce communications that support abstract submissions, travel planning, and attendee engagement

Impact:

• 31,679 impressions across campaign posts

• 6.1% average engagement rate (nearly triple industry averages)

• 826 reactions | 22 comments | 13 reposts

• Doubled average post reach since the start of the campaign

• Elevated visibility for a multi-year global scientific event