What I Do:

• Lead marketing and growth strategy for app launch and user acquisition

• Manage social media and ad campaigns targeting parents, teachers, and local communities

• Build brand partnerships with schools and youth organizations

• Create content promoting financial literacy and youth entrepreneurship

• Establish brand voice and organic following from scratch through storytelling

• Write blog content, newsletters, and social copy aligned with launch goals and tone

Impact:

• 1,516 impressions (early-stage growth phase)

• 4.2% engagement rate

• 23 reactions | 12 reposts

• Growing early-stage brand awareness across parents, schools, and youth communities